This characteristic is known as gravitas, or the level of seriousness you seek to elicit from clients, investors, and even staff, according to Shapiro.Īdditionally, according to UCLA's Possidonia Gontijo, a brand name tends to inspire an emotional response rather than a reasoned one from consumers. He suggested that you consider the emotional response you want customers to have when they hear your brand, even if they don't know anything else about your company. NameLayer is a business naming service developed by Julian Shapiro. It's something that your customers will use to identify your company, and it comes with a slew of legal implications. There are several factors that go on - how to come up with a business name, as we will discuss later in this article. It must be unique to your business and capable of expanding as your business grows. However, you may find some business names that represent a person’s name such as Air Jordan (Shoes) which got its name from the Basketball player- Michael Jordan.Īs you might expect, it's critical that you pick a name that is both commercial and appropriately symbolizes your company. The term 'Nike' is derived from the Greek winged goddess of victory!Īlthough, your business name is distinct from your personal name. As a result, the world-famous Nike was established. Therefore, several companies tend to change their business names over time to meet the pace and requirements of the audience and market.įor example Phil Knight decided to market his own line of shoes with the originally named ‘Blue Ribbon.’ They eventually altered the name to 'Nike,' which is derived from the Greek winged goddess of victory. It represents the company’s focus and image. Moreover, a trading name is a business name that is used to trade commercial goods and services.Īn effective business name represents a strong value and identity. One of the main objectives of a business name is for identification purposes. It could be either the owner's name, invented name or another type as well. In simple words, a business name defines the registered title or name under which your organization operates. If you are operating a business, then the business name is considered the most valuable asset.
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